Everyone know that automotive industry is most competitive in the world nowdays. There are brands like Mercedes-Benz, Audi, BMW, Toyota and many others that wants to get peace of the cake. In this industry, Advertisments is one of most important things to bring up the new customers. Often we can see how car manufacturers have fight through billboards and other kind of advertising. However, for this campaign Mercedes-Benz chooses not to fight with anyone. They chooses to play on the speed card. Scene bellow is installed in Toronto with Black 2012 Mercedes C-350 Coupe. Anyone who passes by had to stop and double check this parked Mercedes. Blurred objects in background illustrate high speed even car was parked on the street. This campaign is masterpiece of BBDO Toronto advertising company.