This time, ‘Bridgestone Americas Tire Corporation’ (BATO), the pioneer in tire manufacturing, has come up with another excellent approach for demonstrating their latest advances in tire technology. Bridgestone Americas Launches New Performance-Focused Brand Campaign called ‘Time to Perform’. The company has been chosen as the official tire brand for the reputed ‘National Football League’, ‘National Hockey League’ and the ‘PGA Tour’. According to the officials at Bridgestone, this is a great opportunity for Bridgestone to utilize the sports campaigns for showcasing the various products along with their detailed specifications.
One of the major objectives behind this campaign is to bring forward the newest tire-technologies, which can greatly improve performances. A series of sports-themed commercials are being designed, in order to focus on the specific attributes of the products and to relate them with the various sports events. Out of the five advertisements in the series, the first one made its debut during the ‘NHLBridgestone Winter Classic’, on 2nd January. Two more commercials are about to get aired on 5th February, 2012, during the prestigious Super Bowl XLVI.
Professional sportspersons and athletes from all over the globe are invited to help in the demonstration of the Bridgestone tires’ features and to explain how they can be beneficial for enhancing the performances in a sports field.