It can be difficult trying to find a new or used car for work, driving your kids to a friend’s house, or even taking your girlfriend or wife on a date. That is why Cars.com, a website dedicated to helping drivers find a suitable new or used vehicle, is focused on telling people why they should check it out. Its brand-new commercial will be released during the first quarter of Super Bowl XLVII. This recent campaign focuses on making the car buying experience easy and not stressful.
This year is a significant year for Cars.com when it comes to advertising. The Cars.com advertising team’s plan was to hit television, radio, print, and online sources to reveal this fresh and exciting Cars.com Campaign. “We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using Cars.com,” said Linda Bartman, Cars.com Chief Marketing Officer. “We think this message is one that will resonate with car shoppers. As has been the case for the last five years, the Super Bowl remains the perfect place to tell our story to an unprecedented audience.” See the new Cars.com commercial during the first quarter of Super Bowl XLVII on Sunday, February 3.