Toyota celebrates ten years of the Prius in Europe with 200,000 sales. The full hybrid Toyota Prius, synonymous as the definitive hybrid car, was launched in 2000 to the European market, (1997 in Japan). With sales reaching 100,000 in 2008, that figure has now doubled to 200,000 in just two more years, confirming the significance of Prius as a mainstream model. Global sales of Prius are expected to exceed two million by the autumn of 2010.
The reason that the Prius is seen as the definitive hybrid is of course that it is one of the first released. Despite other cars out there claiming to be more ‘green’, the Prius is the car that is best remembered for being at the forefront of what is not just a trend but a move toward a more sustainable future for the planet. Well done Toyota.